summer assignments

Men’s Men

 The Woods and Water ad eases the mind with its peaceful wilderness and pure freedom, which allows a man to possess the manly state of mind. The advertiser is guaranteeing their products will make those outdoor experiences more enjoyable with the people who are important to you. The catch phrase “making memories that last a lifetime” gives you the idea that the memories will be so strong you won’t need something to capture the moment. The visual for this commercial consists of gorgeous scenery and a couple of men doing what they love best, while giving the men a sense of masculinity of bringing home the food for his family and teaching the young ones to do the same. The advertiser will benefit from Wood and Water with men who hold this hobby.

 

Men’s Women

 The Axe Deodorant ad reels in women from unknown places to its divine smell pandering the thought of the product bringing such fantasy. The advertiser is trying to point out the marvelous scent that Axe gives off, how long it lasts, and how you can smell it from a distance. The catch phrase “spray more get more the axe effect” is used to encourage the audience that there is some effect in purchasing Axe and the more the product lingers, the greater the chance of the result. The visuals start off out in the middle of nowhere with women on the prowl while desperate to reach the source of the scent. The advertiser will profit from the company of this specific brand of deodorant with men whose ambition is to be desired, feel masculine, and wants to gain respect from others.

Women’s Women

 The Jenny Craig ad shows a happy and healthy woman who is comfortable in her skin and is encouraging others to make the decision she did that made her confident with whom she is now. The advertiser is trying to show how placing this healthy diet in your life can help you lose weight in just months. The phrase “eat, walk, lose weight” reflects back to how hard it was for women to get rid of baby fat or unnecessary weight before the product. The visual composition consists of bright colors to emit the satisfaction with oneself and to give the audience a positive vibe. The advertiser will benefit from the company of this particular way to lose weight with women who crave to be vigorous, confident, and healthy.

Women’s Men

 The Venus embrace reveals the intensity of the close shave by several women being closely accompanied by their man. The advertiser is trying to point out the softness of the skin by the man touching the woman’s skin and noticing the incredible feel, so the man continues to caress her. The slogan “reveal the goddess in you” reflects back to the perfection of Goddesses and in order to get part of that power back is to use this product. The different segments of a woman and her man that are continuously touching each other gives off a seductive vibe. This can relate back to the Goddesses being irresistible. The advertiser will benefit from the company of this specific type of razor with women who want attention from her lover.